Training and Coaching for Church Leaders

Grow Your Church. Grow God's Kingdom.
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Is Your Church Worth a Second Visit?

The average church guest makes up their mind if they’ll come back for a second visit within 7 minutes of driving in the parking lot.

Impactful First Impressions have the potential to make or break a person's experience at church and their perception of God.

So it matters.

Empty rows of seats

Growth Starts with Better First Impressions

group of women hugging

We know how tirelessly you’ve worked to create an impactful first impression on your guests.

And we know how frustrating it is when it doesn't work. All you want is...

  • More guests showing up for your services
  • People feeling a sense of belonging
  • And to experience growth at your church


With First Impressions Academy, you have content, coaching, and community that is centered around the church guest experience.

  • No more trying to translate corporate customer service strategies into your local church context.
  • No more learning from people who have never done your job.
  • And no more isolation feeling like you're the only one.

Your Next Steps to Transformational Hospitality

First Impressions Academy

first impressions - academy

Digital hub of content, coaching, and community.

Master transformational hospitality with content, coaching, and community designed by fellow church leaders. Whether it’s building stronger guest care teams or enhancing follow-up strategies, you’ll find proven blueprints to create lasting first impressions to grow you church.

First Impressions Online

A free, online event put on by the First Impressions Team for church leaders.

Bring your team together for a dynamic virtual conference where you’ll be inspired by leading speakers, collaborate with fellow church leaders, and leave with actionable plans to elevate hospitality at your church—all from the comfort of your own space.

First Impressions Live!

First Impressions - Live!

In-person conference with experiential learning and lots of connection.

Immerse yourself in radical hospitality at a three-day in-person conference that combines incredible speakers, hands-on breakout sessions, and a chance to connect with sponsors and fellow leaders in a collaborative, energizing atmosphere.
first impressions
We Get It.
You've tried it all.

Or maybe you don't have enough time.
Or enough money.
Or enough people.
That's why we're here.

First Impressions is the team you've dreamed of, the training you've asked for, the coaching you've wanted, the support you've needed, and the strategy you've been missing.

It's time for church leaders to rub shoulders with each other and make radical hospitality a reality at every church. No matter size, budget, demographic, or denomination every church desires to make those on the outside feel invited in.

Together, we will.

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Getting started couldn’t be easier

Step 1

Grow as a leader

Click the orange button below to join the First Impressions PATH inside Academy today.

Step 2

Grow as a team

Invite your staff and volunteers into your church's mission of transformational hospitality.

Step 3

Grow as a church

Stop guessing and start growing with a proven path for connection and retention.

Join Academy

Stop Losing Guests and Watch Your Church Grow

Your church’s first impression sets the tone for everything that follows. Guests don’t just evaluate your service or sermon—they’re evaluating your parking lot, signage, greeters, and follow-up.

Unfortunately, many churches struggle to make an impactful first impression, and it’s costing them guests who don't come back. First Impressions provides you with the tools you need to fix that.

From tailored content to interactive coaching sessions and an inspiring community of like-minded leaders, we’re your one-stop-shop for hospitality solutions.

Imagine a church where guests feel so welcomed they can’t wait to come back.

With First Impressions, you can stop the frustration of trial-and-error approaches and start experiencing the results you’ve been praying for: full seats, engaged members, and a thriving church community.

group of women hugging
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    Stacy Loveland
    Product Owner
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    Stacy Loveland
    Product Owner
10 Tips to Elevate Your Church's First Impressions
Watch the Mini-Series
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